Using the Hard Rock Tribal Tattoo, we customized it to accomplish a color transition, and had Jan Hale make custom stencils.
Because of the scale of the spaces, we began to play with paint colors, switching them from light colors in public areas to dark chocolate in the treatment corridors. Our goals were simple: to take spaces that were thoughtfully planned and make them feel like a Rock Spa. We had to do something bold and over the top to accomplish this seemingly impossible feat. FODA was tasked with adding a layer of Hard Rock for less than $250,000, after all construction was completed.
The spa was never completed, painted all white and had 52 treatment rooms and nearly 100,000 sf of space. Punta Cana was first on the list, and FODA was contracted to do the Rock Spa, and numerous other areas in the vast property. Several years ago, All Inclusive Collection struck a deal with Hard Rock Hotels torebrand their properties.
